2005 fashion milan week

Procter & Gamble Signs Three-Year Deal With Russian Fashion Week

MOSCOW, Oct. 4 /PRNewswire/ -- Russian Fashion Week and beauty conglomerate Procter & Gamble have signed a three-year sponsorship partnership agreement. P&G's Pantene Pro-V brand will be featured as the key sponsor for three years during Russian Fashion Week, Moscow in April and October. RFW and P&G will heavily promote and market Pantene Shampoo throughout the contract.

Russian Fashion Week debuted in Moscow in 2002 featuring 25 of the most celebrated ready-to-wear designers from Russia and the former Soviet Union countries. In less than two years Russian Fashion Week has progressed into an internationally renowned event. In fact, 60 Designers from 13 countries presented their Fall/Winter 2004 collections on several runways installed in the Center of Moscow. More than 450 accredited local and international journalists attended along with an impressive roster of buyers from Moscow, St. Petersburg, London, Paris, Milan, New York and more.

"Russian Fashion Week (RFW) has more than doubled in the past two years," General Producer, Alexandre Shumsky. "The Russian Fashion Market is in raid development. In addition to the Luxury brands, which have always been appreciated in Moscow, local designers and emerging designers from other countries are now in demand. This is an exciting time for us all."

For the forthcoming Spring/Summer 2005 season- October 22-30, 2004 RFW will erect Tents in a park in the heart of Moscow. 75 Russian Designers such as Julia Dalakian, Max Chernitsov, Sultana Frantsuzova, Lidia Soselia, Razu Mikhina, Yegor Zaitsev, Masha Sharoeva, Dmitry Loginov, Yulia Nikolaeva as well as NB Karavay (Ukraine), A&V (Lithuania), Avtandil (Georgia), Samoschenko (Belorussia) will join designers from the UK, France and the United States for the anticipated week. This will be the largest fashion event to ever take place in Russia. RFW has confirmed internationally renowned designer Jeremy Scott to show on October 23, 2004. Scott will bring his vision of LA Gang life onto the catwalks of Moscow.

"Finally, the fashion world understands that Russia is a luxury market. The economy is booming, the cities are growing, the people are opening up and this all translates into business for international brands," states Shumsky. "Neil Barrett (Italy), Arkadius (GB), AS FOUR and Rachel Comey (USA), Benoit Missolin (France) and many other designers has shown with us. We will continue to host international designers each season."

Russian Fashion Week organizers are Russian Fashion Foundation and Artefact Communications Agency. Sponsors include: Pantene, Motorola, Coca- Cola Light, Elle Russia and Moet & Chandon exclusively.

For further information please go to: http://www.rfw.ru/

CONTACT: Kelly Cutrone of People's Revolution, +1-212-274-0400, for Russian Fashion Week

Web site: http://www.rfw.ru/