Barbie fashion show
SPOTLIGHT ON SLA MEMBERS: An Interview with Kaycee Hale, Executive Director, Resource & Research Center, The Fashion Institute of Design & Merchandising
The Resource & Research Center of the Fashion Institute of Design & Merchandising is committed to serving the apparel, interiors, textiles, and Entertainment information needs of its divers e student, faculty, alumni, industry-related, and general public communities.
Kaycee Hale is the founder and executive director of the world's largest net work of educationally affiliated fashion research centers which are located at the fashion Institute of Research and Design. She is responsible for all program planning development, strategy implementation, divisional organization and services coordination throughout the state of California. Hale has been an active member of SLA since 1978.
Background
What is the mission and role of your library?
The Resource & Research Center of the Fashion Institute of Design & Merchandising is committed to serving the apparel, interiors, textiles, and entertainment information needs of its diverse student, faculty, alumni, industry-related, and general public communities. This commitment is executed by the following: providing quality customer satisfaction; acquiring, organizing, and accessing historic, current, and predictive resource materials; furnishing print and non-print tactile learning tools; creating an environment that transcends the information era and embraces the learning age; and utilizing advanced technology to fuel the creative attributes of our users.
Our vision is to create a preferred future reflective of our potential to exceed the expectations of our clients. It is to establish a living image that changes as FIDM and our respective industries move into the next millennium. Our mission is to respond to the "any-time, anyplace, and no-matter what" demands of our customers.
Who are your clients?
Our users include members of many groups. Primarily we serve on-site FIDM students, faculty, and staff in four California locations--Los Angeles, San Francisco, San Diego, and Orange County. We respond to in-person, telephone, fax, letter, and e-mail requests from FIDM's 20,000+ alumni. We, also, service the information needs of the apparel, interior design, textiles, and entertainment industries. Additionally, we receive numerous inquiries from the general public regarding our industry-related disciplines.
Give an example of a typical request.
A typical request that we receive on a daily basis concerns fashion trend forecasting. The request would be something like..."what are going to be the hottest colors for womenswear for the first season of the new century? what's the best selling pant silhouette for teenagers for Fall '99? what will be the most successful fad for this coming summer"...
What is the most interesting request you ever received?
We receive both fascinating and entertaining requests daily. Some examples are as follows:
* What do silk manufacturers do with the silkworms after it makes the silk?
* Do you have a book on drawing necks and feet?
* What textile companies make fabric that is scented?
* Where can I buy plastic see-thru jeans?
* What company makes disposable clothes?
* Why do men's and women's clothing button on different sides?
* Who's the European designer who makes skirts for men?
* What was the most expensive dress ever made?
* What are Barbie's dimensions?
* If the label in my blouse says "handwash only", can I wash it in a washing machine?
* How do you clean lipstick off a man's shirt?
* How do you get candlewax off the carpet?
* What size did Queen Latifah wear in the movie "Living Out Loud"?
* How much is a palr of Ferragamo shoes like the ones Cinderella wore in that last movie?
* How did Tommy Hilfiger make it so big?
* How old was the youngest fashion designer who ever made over 100 million dollars?
* Where can I get a patent on this dress I just designed?
Are requests time sensitive?
Yes. Some of our customers have a microwave mentality. They have a question right now and they believe that the answer should be immediately forthcoming; a 14 second wait for a website down-load is much too slow. Due to the seasonal changes of our industries' products, everything seems to be "behind deadline" and hence, time sensitive. As an academic library we, of course, encounter students who just don't quite get started on the project that's due tomorrow until 5 PM today.
On FIDM...
What is exciting about working at FIDM?
Working at FIDM is tremendously exciting for a multitude of reasons. To enumerate them would be take every page of Information Outlook. So let me try to narrow the list down to the top 1,000. (only kidding). The excitement is sewn within the fabric of our corporate culture.
We are an accredited two-year college. Our organizational mission is to educate an international populace about lifestyle components that impact us all.
We take our academic and career-making leadership positions very seriously. FIDM is a pro-active pathfinder in four exciting industries--fashion, interior design, textiles, and entertainment. Every person in the universe is excited by one or more of those societal elements. Even in Third World countries, one's adornment of self and habitat and one's entertainment is of major personal importance.
FIDM is an active community citizen. We involve ourselves in everything from politics to K-12 education, from charity events to global projects, and from costume exhibits to cyberspace partnerships.
One of the MOST exciting parts of working at FIDM is the administrative support that is provided for professional involvement. I'm fortunate enough to be encouraged by both the President and the Education VP to participate ACTIVELY in all library associations. They are very proud of the fact that I've been invited to speak about libraries, librarians, and related topics in 43 states and on five continents.
What is a typical day like for you?
A typical day for me? Well, part of my day is much the same as that of any other library administrator. That includes staff meetings, budget manipulations, revising departmental policies and procedures, phone calls, e-mail, working with department heads in four locations, the immeasurable "to do" list, and more interruptions of all of the above than the law should allow.
I thought it might be interesting to randomly select a day from last month's calendar and give you a short list of some of the more fascinating aspects of that day. Here are a few of my calendar notes from that Wednesday:
(1) Meeting with administrators of the Los Angeles County Library System to discuss their library make-over marketing program
(2) Discussion with Fashion Exhibits International President regarding an upcoming costume exhibit at the Vancouver (British Columbia) Central Library
(3) Call from DeanZign (Celebrity Costume Designer for Natalie Cole, Patty Labelle, Nancy Wilson, etc.) regarding her upcoming editorial spread in Vogue magazine
(4) Collaboration with Utah Library Association program planner regarding a pre-conference session I'm presenting for them... "Knock Your Socks off Service"
(5) Straregizing with FIDM's architectural interior designer regarding a facelift for our San Francisco library
(6) Call from a local Welfare-to-Work Coordinator who wanted me to talk to a young man wanting to start his own manufacturing company of young men's urbanwear
(7) E-mail reply to a Hawaiian Real Estate firm who's looking for someone to hire as an information technology consultant for an upcoming Eco-Spa project in California
(8) Discussion with FIDM faculty member regarding the Ferragamo Museum (Florence, Italy) Audrey Hepburn exhibit.
(9) Surfing the Net for 100 new hot links to add to FIDM's web-site feature...Kool Connections.
(10) Phone call from Tokyo requesting that I consider becoming a mentor in their International Business Mentor program
(11) Reviewing a donation of fashion magazines and hand-painted illustrations that dates back to the late 19th century
(12) Telephone call from the Peter Jennings show in New York regarding information he needed before a 5PM broadcast.
How much time do you spend reading magazines or trade journals?
On a weekly basis, I spend an average of 10 to 12 hours.
To whom do you report in the FIDM hierarchy?
I report to the Vice President of Education.
Resource & Research Center Staff
What type of staff do you have?
The R&RC staff is our department's MOST VALUABLE asset. Without a dedicated, enthusiastic, and customer-satisfaction oriented staff, the library would wither into a collection of inanimate objects and electronic tools. It's the staff that makes our division an interactive venue of acquiring, organizing, retrieving, searching, researching, and delivering on our service promise. There's a sign on every public desk that reads... "PLEASE feel free to interrupt me." It is to inform our customers that "they" are our jobs, not whatever paperwork is in front of us.