Fashion magazine site web

I REALLY DON'T like shopping. I can never find what I'm looking for when I want it, much less the style and color I want. Enter Lucky, a new magazine about shopping that covers the whole range--clothes and makeup, tech gadgets, decorative items, random bits. This how-to fashion guide is like having a personal shopper and stylist find the best and hippest from all over the country. Pumps for work? Got 'em, from Jimmy Choo to DKNY. Jackets? I'd love that '60s print stretch camouflage from BCBG Max Azria.

Each item is paired with a Web site or phone number, and the salesclerks were oh-so-ready to ship me the merchandise. I'm not sure I can afford to subscribe to this magazine.

I LIKE TO shop as much as the next woman--or so I thought until I saw Lucky. But the magazine requires an Olympic-level dedication to self as shopper, starting with the "Spring Shoe Bonanza--116 fabulous pairs!"

What passes for editorial content is spread after spread of four-color ads. This isn't a magazine; it's an advertising supplement to the New Yorker without the short stories. I start to write down the adjectives that end in y: wacky, whimsy, kitschy, sexy. A reader asks how to wear those sexy high heels all day without intolerable pain. Answer: Band-Aid Blister Block ($4.79).

So this is how the women's movement ends. Not with a bang but a whimsy.

COPYRIGHT 2001 The Kiplinger Washington Editors, Inc.
COPYRIGHT 2001 Gale Group