Fun fashion dress up game com

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 3, 1997--It's Monday night. Your boss has invited you to a round of drinks Wednesday evening with the company's biggest client.

You search through your closet, trying out different combinations of pants, shirts and shoes. You know the look you want to achieve: casual, yet dressed up at the same time. Right now, you could really use some wardrobe advice. But your best friend is out of town and your younger brother's interpretation of style is wearing his baseball cap backwards.

Where can you turn? Dockers.com. Recently, the Dockers brand unveiled it's one-of-a-kind, online fashion/lifestyle guide (www.dockers.com) that offers guys practical wardrobe suggestions and fashion tips -- instantly.

Beginning this month, guys can point and click their way to style savvy wherever they have access to a computer, 24 hours a day. Through a unique "occasion finder," Dockers.com offers men a chance to virtually "test-drive" stylishly casual looks using Dockers(r) clothes and accessories to help them dress for specific events in their lives.

The site will even help guys locate a local store which carries Dockers clothes and accessories, so they can go from finding the outfit that fits both their style and the occasion to actually wearing it -- with minimal time and effort.

Here's how the site works: once the visitor logs on, he picks a category on the Casual Scale that he thinks fits his lifestyle: Laid Back, Tuned-In or Dressed Up. An easy-to-use pull-down menu lets him choose from as many as fifteen events or occasions for which he needs clothes, including Job Interview, College Reunion and First Date.

The window then instantly displays fashion options along with detailed information on the cut, color and size of the clothing items shown. Guys can even zoom in on the picture for a better look -- and print out the image to take directly to a store to buy the clothes.

For more in-depth style advice, guys can click on the Your Style button which will give them instant tips on how to use distinctive accessories to enhance or extend the look they've just selected.

Everything about Dockers.com has been designed with convenience and ease of use in mind. The navigation bar appears at the top of each page, making moving around the site simple and effortless.

Photos and information about the clothes are delivered to the visitor when he requests them, and the outfit he selected will remain on the screen while he clicks on particular items to learn more details. Then when he's ready to print the image out to take to the store, he doesn't have to spend time searching for it again.

"The goal of Dockers.com is to provide guys with wardrobe advice and clothing options that fit their own interpretation of casual style in a way that's personal and highly interactive," said Kevin McSpadden, senior marketing manager, Dockers USA. "The site's technology allows us to provide customizable, practical resources that help make shopping for clothes easier, more fun and less of a hassle for guys."

Dockers.com also includes a feature called The Big Picture, a hip, monthly survey that helps guys define their own sense of style by answering a short series of offbeat, irreverent questions about topics like movies, music and dating. After completing the survey guys can click a button on the screen and get instant results to see where they fit in "The Big Picture" compared to others who've taken the survey.

Other features of the Dockers.com site include:

--Detailed Dockers product descriptions, from khakis

to accessories;

--Advice on how guys can incorporate distinctive accessories

into their wardrobes to reflect and enhance their own

casual styles;

--A national store finder to make taking the fashion plunge

even easier;

--Information on upcoming events and promotions in the site's

features area, Going On;

--An offer for the free Answer Book, a pocket primer on

living the casual, effortless style. The tiny tome has tips

on everything from matching a jacket with a Dockers knit

polo shirt to advice on tipping hotel bellmen and ordering

good wines.

An added bonus for Dockers.com visitors: "In Lehman's Terms," a running feature on No. 1 pro golfer and Dockers-wearer Tom Lehman, who shares some secrets of the game and how to look good playing it. The Dockers product "family" includes Dockers Khakis and Khakiware (tops) for men, women and boys.

The line also offers new Dockers Premium Khakis which includes Dockers Authentics and Class A Khakis, an expanded assortment of unique, stylish silhouettes with added attention to design details in premium fabrics and Dockers Golf, a full line for on-the-course and street wear.

Khakis-related accessories include footwear, belts, wallets and socks/hosiery. Levi Strauss & Co. is the world's largest apparel company with record sales of $7.1 billion in 1996. The company markets Levi's(R) jeans, Dockers(R) Khakis and Slates(R) dress pants.

CONTACT: Levi Strauss & Co.

Amy Rosenthal, 415/501-1599

arosenthal@levi.com

or

Ketchum Public Relations

Tami Detlefs, 415/984-6247

tami.detlefs@ketchum.com

or

Ketchum Public Relations

Erika Dills, 415/984-2256

erika.dills@ketchum.com

COPYRIGHT 1997 Business Wire
COPYRIGHT 2004 Gale Group