Pamela man fashion store

During his life, designer Franco Moschino poked fun at fashion's pretense with his innovative clothes. Since his death in 1994, his design house has thrived under the leadership of chief executive Marco Gobbetti and chief designer Rossella Jardini, who have made it their mission to fulfill Moschino's witty, imaginative legacy. To mark the label's 20th anniversary, Interview sent a team of correspondents into the streets of the world's fashion capitals to take a poll in search of answers to the question: What is Moschino? The responses they got during their sidewalk interviews were as varied end surprising as Moschino's creations.

WHAT IS MOSCHINO?

... Paris

"For me, the Moschino label represents beauty, femininity, and wonderful fabrics. It's a well-dressed woman who's elegant and feminine. It's very glamorous and classical." GRACE, 32

"It's a ready-to-wear line for women. The collections show a great amount of work behind them." CATHERINE, 35

"'Moschino' is written in gold on belts. That's what I remember. That's it." CAPUCINE, 22

"It makes me think of a fairy tale that comes to life ... it jumps from the pages of storybooks, and it's modernized with twists of color and loads of details." CHARLA, 43

"Moschino clothes are filled with pop-culture icons. I think of smiley faces, hearts, peace signs, and feminine and masculine symbols ... All of that mixed with bright colors and metallics." NICO, 37

"Moschino is the extreme opposite of the modern minimalist philosophy. It is all about details, attachments, accessories, exaggerating reality, and putting things where they are not supposed to be. It's great because it incorporates things that aren't usually used in fashion." VERONIQUE, 48

"The Moschino line brings out the innocence and charm of a woman." SUZANNE, 63

"It's an oversized dream that comes to life with its use of large buttons, bold graphics fonts, and all sorts of fabrics. It's fashion that carries a message of love, peace, and happiness." STEPHANE, 34

"They make clothes for a woman who has a youthful spirit and an enormous love for life." CAROLINE, 27

... New York City

"With its extensive use of color, Moschino differentiates itself from the rest of the fashion world. It's like comparing Oz to Kansas." AARON, 29

"I like the way they use humor in fashion. They make fun in a very respectful way. It's very subtle and fun." MARIA, 36

"Different, unique, youthful. I love the use of safety pins, buttons, and flowers." BARBARA, 53

"Very fun clothes. I love the store because it has an Alice in Wonderland-like quality." MEREDITH, 21

"Betty Boop. Playful, young fashion. It's not superconservative, nor is it too young to wear at my age. It has enormous creative integrity that allows for a playful style." RACHEL, 48

"It's really for the woman who wants to say, 'I'm sexy, but I don't take myself too seriously.'" GABRIELLA, 32

"I don't know how Franco Moschino's own designs would have evolved if he were still alive, but he was one of the first who created realistic fashion. And Moschino is still the only label that creates fashion with humor." CHRISTINA, 56

"Popeye's wife, Olive Oyl." SOPHIA, 24

"There's something very animated about their clothing. Like the old Minnie Mouse cartoons-you know, doll-like dresses with polka dots and bows in the hair. Moschino himself always used black, red, and white." LYNN, 42

"Interesting, inventive, ironic." SARAH, 29

"Moschino changed things. He made boldness wearable." SADIE, 19

... Santiago

"Clothes that are major." FELIPE, 37

"They're in the vanguard." HEBER, 37

"A Brazilian mosquito." ANDREA, 29

"Moschino makes clothes that are beautifully stylized with color." OFELIA, 27

... Rio de Janeiro

"I remember the perfume. It is really good!' LIVIA, 26

"It makes me think of my sister." CRISTIANE, 28

"I love the accessories." DANIELA, 31

... Los Angeles

"Moschino is a haute line for men and women that is glittery, sexy, little, and tight." KAREN, 33

"Edgy, a bit of biker style. Fun and sexy!" NGAIRE, 35

"Pret-a-porter graphic design, illustrations, and statements that are not only wearable but all about attitude." PAOLA, 29

"Slinky, strappy little belts and shoes and dresses. So chic--all mine!" KERENZA, 27

"A cherry?" CARA, 31

"Wacky, cool, fun stuff!" LISA, 21

"A man who fearlessly defied fashion and took it to another level." MARGARET, 36

"The designs are unconventional in a good way. That's what separates this brand from all the others." LIZ, 31

"Moschino used humor as a way of communicating to us not to take ourselves too seriously, and in fashion I think that's needed very much." SEBASTIAN, 32

"I think of funny ads. It makes you think twice about the image you're looking at. It challenges you." JOY, 40

"A sharp, witty designer with panache." JOHN, 35

... Copenhagen

"Belts and bags and gold." ANNE, 50

"Gold, black, and a little bit sexy, but glamorous." MARIA, 30

... London

"Classic, hot, sexy rock infused with Italian flavor." ELISA, 21

"Cheeky. Very cheeky! I love it." SARA, 35

"Moschino was a great designer. It's a shame he passed. But I think [creative director] Rossella Jardini is carrying on the name very well." MEREDITH, 38

"The leggings and biker jackets come to mind. But I know he could also cut a sharp suit. Moschino was a very talented man." SALLY, 41

"Iconic. I love how the brand uses iconic images and references to push boundaries. It's unconventional design, and it's wonderful to wear." MELANIE, 37

"Fashion-forward design, but in a way that everybody understands." JULIA, 25

"Fun, but smart with an edge." HEATHER, 24

... Sydney

"Highly original. Moschino was very inspiring. All his creativity stemmed from a genuine love for original high fashion aimed at the individualistic and young at heart. The label is fashion as an attitude for life!" KATE, 18

"Black and red and gold and silver and lots of hearts. Big belt buckles and motifs on handbags. They're foreign, spunky, and sexy!" PAMELA, 54

"Italian design that is active fashion--rather eccentric, edgy, deeply trendy." SCOTT, 23

"I have a nephew who never acknowledged any of the Christmas presents I gave him despite my desire to please him. My gift of a Moschino vest with zippers broke the pattern. He's been much nicer about all presents ever since." LYNDSEY, 55

Quotes compiled by Cassandra Tsaknis, Paola Tassara, Natalla Leyton, Maria Jessen-Pedersen, Deniela Conolly, Pauline Grant, Angela Ledgerwood, Aurella Drackett, Shahrazad Shareef, Liisa O'Neill, and Erica Blumenthal.

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COPYRIGHT 2003 Gale Group