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LAS VEGAS -- New Software Product Now Offers American Mobile Users New Solution To Share Addresses, Calendar, Ring Tones, and More

Mobile Action, a world leader in mobile management software solutions, is introducing a CDMA-compatible version of its popular Handset Manager software for North America in conjunction with this year's Consumer Electronics Show, being held here January 6-9. During CES 2005, Mobile Action will demonstrate Handset Manager v8.0 to potential retail and OEM partners, showing how the product integrates mobile telephones with Windows-based PCs.

Mobile Action is already a world market leader. In Europe and Asia, Handset Manager is widely distributed as an integration solution to connect GSM cellular phones to PCs. Handset Manager allows cellular phone customers to share files and manage features on their mobile phones from their personal computer. Handset Manager v8.0 includes sharing of Outlook and Outlook Express address information (.csv files), calendar synchronization, a picture editor to manage cell phone pictures and wallpaper, an audio composer to create customized ring tones, an MMS composer for multimedia messages, and PC-to-cellular file sharing. Mobile Action currently offers Handset Manager for more than 500 different cellular phone models in versions with USB (universal serial bus) cables, infrared links, and Bluetooth-compatible connections.

"Mobile Action has already built a strong global reputation with the help of local retail partners and OEM and carrier partners like Sharp, Panasonic, and SonyEricsson," said Fitzwilliam Yang, brand manager for Mobile Action. "With the release of a CDMA version of Handset Manager, we expect to replicate that market success in North America."

Mobile Action has already established a regional sales office in Los Angeles, and the company has started to establish retail channels in Texas and New York City. In addition to consumer electronic retailers, Mobile Action is also looking to partner with North American cellular carriers as well as OEM partners.

"Mobile Action has been able to establish a market lead in Asia and Europe because of our ability to remain flexible in terms of our packaging and OEM relationships," Yang added. "We already offer cost-effective integration solutions for more than 500 handsets, including USB cable, infrared, and Bluetooth connectivity, and we have been able to develop custom packages for partners like Sharp, Panasonic and SonyEricsson. We recognize that cellular technology is marketed differently in North America, and Mobile Action has the market agility to work with North American carriers and manufacturers to develop packages that meet the unique needs of American cellular customers."

Handset Manager is currently available in three versions: USB version with cable for $32.95; infrared version for $43.95; and a Bluetooth version for $54.95. Mobile Action will be offered in North America through retailers and via the Internet at www.mobileaction.com.

About Mobile Action

Mobile Action is the leading developer of mobile management software for the North American, European, Middle Eastern, Asia/Pacific markets. The company's Handset Manager, Mobile Action's trademarked mobile management software, links cellular phones with PCs and allows users to store and edit files, phone book information, appointments, ring tones, images, and more. Handset Manager supports more than 500 popular mobile phone models from well-known mobile manufacturers, including Nokia, Motorola, Sony Ericsson, Siemens, Sharp, Panasonic, Sagem, SAMSUNG, LG, Kyocera, Sanyo, Audiovox, Sharp, etc.

For more information, see Mobile Action at www.mobileaction.com.