Cellular make phone wallpaper

EMERYVILLE, Calif. -- Access All the Photos in Your Digital Collection and Save them as Wallpaper to Personalize Your Mobile Phone

Ofoto, Inc., an Eastman Kodak Company subsidiary, announced today the addition of Mobile Phone Wallpaper to KODAK Mobile Service, giving people an easy way to use their favorite digital pictures as background photos on their mobile phones. With KODAK Mobile Service, mobile phone users can now access any of the photos in their KODAK Mobile Service or Ofoto.com collections to personalize their handsets. Because Kodak maintains the profiles for an extensive and ever growing set of mobile phones, the selected image is re-sized to match the specific phone screen size.

According to the Cellular Telecommunications and Internet Association (CTIA), as of August 2004, nearly 168 million Americans are registered cell phone users--an increase of more than five million people since April 2004. The industry recognizes that wireless users are moving beyond voice and taking advantage of the data services and applications that their mobile phones provide, including text messaging, multi-media messaging (MMS), downloadable ring tones and other applications like games.

"The success of ring tones has shown us that consumers want to personalize their mobile phones and Mobile Phone Wallpaper provides a perfect opportunity to take that to a new level using photos," said Lisa Gansky, general manager, Digital Imaging Services, Eastman Kodak Company. "As mobile imaging and camera phone use expands, Kodak's position as an industry leader puts us in a unique position to make getting a picture on your phone as easy as receiving a phone call."

Currently available in the United States at www.kodakmobile.com and www.ofoto.com, Mobile Phone Wallpaper is easy to create in a few simple steps and is available to subscribers of major wireless carriers including, Verizon Wireless, Cingular Wireless and AT&T Wireless.

Mobile Phone Wallpaper costs $1.49 each with a free KODAK Mobile Service membership. As a special introductory offer the first two wallpapers are free. Users who subscribe to the KODAK Mobile Service will receive three PC wallpapers a month as a part of their subscription (currently $2.99 - $3.99 per month, depending on the carrier).

About the KODAK Mobile Service

The KODAK Mobile Service provides the best way to enjoy your life in pictures, anywhere, anytime. The KODAK Mobile Service:

--Offers free online photo account where you can store, organize, share and order real KODAK prints of your digital pictures.

--Allows you to send wallpapers of your favorite pictures to your mobile phone for just $1.49.

--Allows you to send and save pictures and videos from your camera phone to your KODAK Mobile Service online account (using save@kmobile.com or a KODAK Mobile Service client on your handset).

--For a low monthly fee, you can subscribe to the KODAK Mobile Service and take your photos with you-- view, share, download wallpapers right from your mobile phone (client software or WAP access required).

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Graphic Communications Group, offering on-demand color printing and networking publishing systems consisting of three wholly owned subsidiaries: Encad, Inc., NexPress Solutions, and Kodak Versamark; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

Editor's Note: For additional information about KODAK Mobile Service, visit our Web site at: http://www.kodakmobile.com/

Kodak is a trademark of Eastman Kodak Company.