Nokia cellular phone accessory

Western Wireless Corporation has selected TESSCO Technologies Incorporated, a global supplier of products and value-added services to the wireless communications industry, to implement a turn-key accessory marketing program beginning February, 2000. TESSCO's program will provide cellular accessories and in-store merchandising in 176 retail stores and 73 kiosk locations.

Richard Hecht, executive director of marketing and sales distribution at Western Wireless commented, "Beyond TESSCO providing a cost-effective warehouse that meets the needs of Western Wireless, their in-store merchandising program is the strongest that I have seen in the industry. The TESSCO in-store merchandising program allows our in-store sales teams to stay focused on activations, while the accessory merchandising system drives increased sales."

Available now at the 249 Western Wireless locations are Wireless Solutions accessories, as well as original equipment manufacturer (OEM) accessories from Nokia, Motorola, NEC and Audiovox. The countertop, floor and wall displays will feature cellular accessories such as chargers, headsets, cases and batteries. This turn-key accessory system provides Western Wireless with a single-source solution and value-add services such as custom packaging and merchandising systems, consultant services, field training and reporting capabilities that provide regional market analysis.

"Western Wireless is an ideal partner for TESSCO. We can fulfill their virtual warehouse needs with a unique total source program featuring both OEM and aftermarket accessories. The industry is migrating to the 'virtual warehouse': eliminating the need for a costly warehouse by shipping product directly to stores and providing tracking data," stated Sara Noon, vice president of retail programs with TESSCO.

Western Wireless Corporation (Nasdaq: WWCA) is a leading provider of communications in the Western United States. The company owns and operates wireless cellular phone systems in 18 states west of the Mississippi River, marketed under the Cellular One national brand name. Through the third quarter of 1999, Western Wireless d/b/a Cellular One was providing service to nearly 774,000 customers. You can learn more about Western Wireless at their website: www.wwireless.com.

Founded in 1982, TESSCO is known throughout the wireless communications industry as Your Total Source of product knowledge, choice and delivery. Its product selection, which consists of over 18,000 items from its 275 manufacturers, is the largest in the industry. These products are presented through the TESSCO Buyer's Guide, the industry's reference bible, and TESSCO.com, the internet-based product knowledge and transaction system.

The heart of TESSCO's integrated operations is the state-of-the-art, ISO 9002 registered Global Logistics Center (GLC), which serves as the company's 184,000 square-foot headquarters in Hunt Valley, Maryland. As one of the largest and most efficient sales and distribution facilities in the industry, the GLC consists of several components. The customer relations and product support center provides sales, account management and technical support services 24 hours a day, seven days a week. The high-capacity fulfillment switchyard is where orders are configured for complete, timely and express delivery throughout the world.

TESSCO's customer and fulfillment activities are directed by an integrated enterprise technology platform. TESSCO's core competency is knowledge and product delivery supported by an efficient and effective sales, service and transaction system. TESSCO's Corporate Headquarters are located at 11126 McCormick Road, Hunt Valley, Maryland 21030. FMI: www.tessco.com.