Mp3 player portable sale

SanDisk Will Supply MultiMediaCards for New IO-Data Portable MP3 Internet Music Player; Two SanDisk MultiMediaCards Will Be Included With The Sale Of Each

LAS VEGAS--(BUSINESS WIRE)--Nov. 18, 1999--

SanDisk Corporation (Nasdaq:SNDK) announced today that it will supply IO-Data Device, Inc. of Japan with its MultiMediaCard for storage of MP3 audio in its new portable internet music player, the Mobile Digital Music HyperHyde (MDM-H2).

Two SanDisk MultiMediaCards will be included with each MP3 Player sold. The portable Internet music player is designed with two specific slots for MultiMediaCards to be used as the primary storage medium for MP3 formatted audio files.

The announcement was made at the Fall '99 COMDEX trade show in Las Vegas, NV, Nov. 15-19(SanDisk booth: Las Vegas Convention Center, North Hall, L-1509).

Nelson Chan, vice president of marketing at SanDisk, said, "IO-Data is a well known Japanese personal computer peripheral devices company. Its endorsement of our MultiMediaCard as the storage device for digital music further solidifies our vision that our flash memory is a viable solution for audio storage. The market is developing an accelerated interest in MP3 Internet music players, and companies like IO-Data are stepping up to support the needs of the market by introducing high quality, small and stylish products such as the HyperHyde."

Expected to enter the market in early November, the IO-Data HyperHyde will carry a street price of 19,800 Yen or approximately US$170. The palm-sized unit measures 47.2 mm x 53.5 mm x 16.6 mm and includes a voice recording feature which allows for almost 4 minutes of quality voice recording per megabyte. The Hyper-Hyde will be sold with two SanDisk MultiMediaCards in addition to encoding software for compressing audio files into MP3 formats, a parallel cable for transferring audio files between the player and a desktop computer and inner-earphones.

Taku Tsuchida, director of R&D department 2 at IO-Data Device, Inc., said, "We chose SanDisk's MultiMediaCard for its easy integration of design as well as it's low power benefits, high capacity and ultra-small physical size. SanDisk has proven to be a visionary company in designing its removable flash memory cards to cater to emerging popular markets such as the portable Internet music player market."

SanDisk Corporation, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption "Factors That May Affect Future Results" in the company's annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. The company assumes no obligation to update the information in this release.

Note to Editors: All trade names are either registered trademarks or trademarks of their respective holders. SanDisk's web site/home page address: http://www.sandisk.com